Powerful Writing Techniques to Help You Persuade Judges and Win Clients
(co-presenter with Hon. Gerald Lebovits)
Wednesday, February 17, 2010, 12:00-1:30 p.m. (Eastern)

Sponsored by the American Bar Association's GP|Solo Division and the ABA Center for Continuing Legal Education

The ability to write forcefully and effectively is critical to your success as a lawyer. In this teleconference and live audio webcast, attendees will learn to write more persuasively by using the same powerful techniques that copywriters have relied on for years. Attendees will discover what these techniques are and how to apply them in both briefs and client-focused writing.

Topics covered in this course include:

• The greatest challenge your writing must overcome to persuade readers to take a desired action
• Basic concepts underlying all effective persuasive writing—ignore these and you're sunk
• How to write a compelling brief that the judge just can't put down
• The role of emotion in jurisprudence and how to trigger the reader's emotions
• The things readers absolutely hate—and how to avoid them
• How to deal with objections to your position
• Closing the deal: conclusions and calls to action
• And more . . . .

The first hour of this program will be a recorded replay of the program that Judge Lebovits and Lisa presented at the National Solo & Small Firm Conference in October 2009. The second half-hour will be a live Q&A session with the presenters.

Powerful Writing Techniques to Help You Persuade Judges and Win Clients
Nebraska State Bar Association Solo & Small Firm Conference
August 5-6, 2010
Embassy Suites, La Vista, Nebraska (near Omaha)

Sponsored by the Nebraska State Bar Association

The ability to write forcefully and effectively is critical to your success as a lawyer. In this program, attendees will learn to write more persuasively by using the same powerful techniques that copywriters have relied on for years. Attendees discover what these techniques are and how to apply them in both briefs and client-focused writing.

Topics covered in this course include:

• The greatest challenge your writing must overcome to persuade readers to take a desired action
• Basic concepts underlying all effective persuasive writing—ignore these and you're sunk
• How to write a compelling brief that the judge just can't put down
• The role of emotion in jurisprudence and how to trigger the reader's emotions
• The things readers absolutely hate—and how to avoid them
• How to deal with objections to your position
• Closing the deal: conclusions and calls to action
• And more . . . .

Powerful Persuasive Writing Techniques for Your Marketing Material and Briefs
Michigan State Bar Association 7th Annual Solo & Small Firm Institute
Thursday, September 30, 2010, 4:00-5:30 p.m.
DeVos Center, Grand Rapids, Michigan

Sponsored by the Michigan State Bar Association

Learn to write more persuasively using the same powerful techniques that copywriters have relied on for years. Discover how to apply concepts such as message to market match and the "foot in the door" strategy, and to use tools including storytelling, social proof and calls to action to more effectively sell your services to potential clients and your arguments to judges.

This program will carry 1.5 CLE credits.

Social Media for Lawyers: Six Important Principles for Effective Participation and Powerful Writing Techniques to Help You Persuade Judges and Win Clients
National Solo & Small Firm Conference
October 16-17, 2009
Millenium Biltmore Hotel, Los Angeles, California

Sponsored by the American Bar Association's GP|Solo Division

Social Media for Lawyers: Six Important Principles for Effective Participation
(co-presenter with Nicole Black)
Thursday, October 16, 8:00-9:15 a.m.

Social media is an efficient and economical tool that lawyers can use to help their practices grow and thrive. In this program, lawyers learned about six important principles, applicable across social media platforms, that will help them use social media to promote and market their practices, showcase their areas of expertise, and network with other attorneys.

This program carried 1 CLE credit.

Powerful Writing Techniques to Help You Persuade Judges and Win Clients
(co-presenter with Hon. Gerald Lebovits)
Friday, October 17, 2009, 1:15-2:15 p.m.

The ability to write forcefully and effectively is critical to your success as a lawyer. In this program, attendees learned to write more persuasively by using the same powerful techniques that copywriters have relied on for years. Attendees discovered what these techniques are and how to apply them in both briefs and client-focused writing.

Topics covered in this course include:

• The greatest challenge your writing must overcome to persuade readers to take a desired action
• Basic concepts underlying all effective persuasive writing—ignore these and you're sunk
• How to write a compelling brief that the judge just can't put down
• The role of emotion in jurisprudence and how to trigger the reader's emotions
• The things readers absolutely hate—and how to avoid them
• How to deal with objections to your position
• Closing the deal: conclusions and calls to action
• And more . . . .

This program carried 1 CLE credit.

The 6 Things You Need to Know About Social Media
(co-presenter with Nicole Black)
Thursday, October 8, 2009, 8:00-9:20 a.m.
57 Worth Street, New York, New York

Sponsored by New York Law School

Social media is an efficient and economical tool that lawyers can use to help their practices grow and thrive. In this program, lawyers learned about six important principles, applicable across social media platforms, that will help them use social media to promote and market their practices, showcase their areas of expertise, and network with other attorneys.

Getting Back in the Game: How to Restart Your Career in a Down Economy
(panelist)
Tuesday, June 16, 2009, 9:30 a.m.-4:30 p.m.
42 W. 44th St., New York, New York

Sponsored by the New York City Bar and Vault.com

Lisa spoke on the alternative legal careers panel at this full-day program, which was designed to teach job-seeking attorneys how best to market themselves, whether they are looking to go to a firm or start their own practice, or are considering an alternative legal career.

Powerful Persuasive Writing Techniques for Your Marketing Materials and Briefs
Tuesday, September 23, 2008, 6:00-7:30 p.m.
Offices of Silverman, Bikkal & Sandberg, LLP, 81 Main Street, Suite 300, White Plains, New York

Sponsored by the Westchester Women's Bar Association

During this program, Lisa taught attendees how to write more persuasive marketing materials and briefs, using the same powerful techniques that copywriters have been using for years. Topics covered included:

• The greatest challenge that your marketing copy and briefs must overcome in order to achieve your goal of persuading the reader to take a desired action
• A basic concept underlying all effective persuasive writing
• How to write a compelling marketing piece or brief that the reader just can’t put down
• The role of emotion in marketing and jurisprudence, and how to skillfully trigger the reader’s emotions
• Two things readers absolutely hate—and how to avoid them
• How to deal with objections to your position
• Closing the deal: conclusions and calls to action

Writing Better Appellate Briefs
(co-presenter)
Tuesday, January 17, 2006, 6:00-7:30 p.m.
Brooklyn Bar Association, 123 Remsen Street, Brooklyn, New York

Sponsored by the Brooklyn Women's Bar Association

In the first part of the program, Ginger Trunkes, Principal Court Attorney at the Appellate Division, First Department, shared her "insights from the inside" about effective brief writing. Appellate practitioner Lisa Solomon followed up with a discussion of how judicial writing guides can help lawyers become better brief writers. All attendees received a copy of the Federal Judicial Center's Judicial Writing Manual. The program carried 1.5 CLE credits.

Clients: Finding Them, Keeping Them and Serving Their Needs
Friday, August 5, 2005, 8:30 - 10:00 a.m.
Hyatt Regency Chicago, 151 E. Wacker Dr., Chicago, Illinois

Sponsored by the American Bar Association, General Practice, Solo and Small Firm Section

Solo and small firm lawyers throughout the country are constantly searching for new clients while retaining current clients. The panelists discussed a number of effective marketing techniques. Lisa Solomon discussed how to market your practice by writing articles and presenting educational programs, with a focus on how to maximize the marketing value of publications and speaking engagements.

How Judicial Writing Guides Can Help Lawyers Become Better Writers
Thursday, June 9, 2005, 12:30 - 2:00 p.m.
42 W. 44th Street, New York, New York

Sponsored by the Small Law Firm Committee of the Association of the Bar of the City of New York

While a brief is first and foremost a forum for advocacy on behalf of your client, the closer it approximates judicial writing style, the more favorably the judge will be inclined view the substance of your argument. In this program, Lisa Solomon, a frequent speaker on legal research and writing topics, discussed how you can apply the lessons set out in judicial writing guides to write more effective briefs that will make judges want to rule in your clients' favor. All attendees received a copy of the Federal Judicial Center's Judicial Writing Manual.

How to Win on Appeal: Writing Better Briefs and Avoiding Procedural Pitfalls (co-presenter)
Saturday, May 14, 2005, 11:00 a.m. - 1:00 p.m.
Otesaga Hotel, Cooperstown, New York

Sponsored by the Women's Bar Association of the State of New York

In the first part of the program, Ginger Trunkes, Principal Court Attorney at the Appellate Division, First Department, shared her "insights from the inside" about effective brief writing. Next, Lisa Solomon, Esq. discussed how judicial writing guides can help lawyers become better brief writers. Capping off the program, Myrna Felder, Esq. addressed 10 appellate traps and how to avoid them. This program carried 2 CLE credits.

 
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